Email is the Most Powerful Marketing Strategy for Your Business

Nothing gets results like email marketing. Not social. Not advertising. Not fancy PR appearances. Nothing.

Email is a powerhouse for your business as you have a direct line to potential customers’ inboxes. But it’s a little (okay a lot) more complicated than just writing an email and hitting send.

Your email marketing needs a strategy. A strategy that helps you build an email list and create content that connects, and ultimately converts.

The Inside Scoop Academy: Email Marketing School is designed to help you get laser focused on proven, profitable strategies for your email marketing.

what you’ll learn

At the end of the Inside Scoop Academy: Email Marketing School,
you’ll walk away with: 

  • A clear plan for how email marketing fits into your overall business and how to actually get results from it.
  • How to build your email list with opt-in “freebies” and content upgrades aligned with your business goals.
  • Everything you need to know about regular, consistent communication with your list to build the know, like and trust factor.
  • The inside scoop on must-have tools for building and managing your email list.
  • A primer on basic email funnels that you need to grow your business.
  • The keys to selling to your email list without feeling pushy or sleazy.

CLASS IS IN SESSION! Meet your EmaIL Marketing School Teachers!

Howdy! We’re Brittany and Maggie, the co-founders of the Inside Scoop Academy and if there’s one thing we know backwards and forwards, it’s email marketing.

We work on email marketing strategy for our clients and our own business and we eat things like funnels and subject lines for dinner. Plus, email marketing is the powerhouse of our business helping us book clients, sell courses and make BIG things happen! Here’s a bit more about each of us:


Brittany Becher

If we were handing out crowns for the queen of email marketing, we’d likely have to give one to Brittany. She’s worked with companies from 7-figure online businesses to startups to create email marketing strategies and tech that get BIG results.  

Brittany has zero patience for making things more complicated than they need to be, so you’re in good hands with her teaching you any email marketing tech.  And bonus, she’s an Infusionsoft and Ambition Ally Certified Partner too.


Maggie Patterson

Maggie’s the resident word nerd and communications strategist around here, and she brings you all of that know-how in Email Marketing School. In working with big name clients and her own businesses, email marketing has been at the heart of everything she does.

She’ll teach you how to create email content that connects and converts, and how to actually figure out what the dickens you should actually be creating in for your opt-ins in the first place.



Email marketing is the revenue engine for most online businesses, so you need to master everything from the tech to engaging copy. Your business literally depends on it. I cannot think of two better people to learn the ropes from than Brittany and Maggie. They are two of the most strategic minds when it comes to email marketing and with Email Marketing School you’ll get all that genius bottled up into one package to help you grow your business.

— Natalie MacNeil, Author and Creator of the Conquer Club

Sign Up for Email Marketing School Now for $197

Sign Me Up

Once you sign up you’ll get an email with all the details and log-ins for the member’s site.

Why Email Marketing School

Listen, we know exactly how frustrating email marketing can be. We’ve been exactly where you are and work with clients daily on these exact challenges that can leave you wanting to bang your head on the desk or throw in the towel for good.

It doesn’t have to be this way.

You’ve been building your email list for a while..

And you feel like you’re missing something or that no one sent you the memo on how exactly you’re supposed to magically grow your list and your business.

Or maybe you’ve taken a few courses along the way but your eyes glazed over as they were simply too MUCH.  You’re running a business, and email marketing is only one thing on your to-do list. You need the fundamentals, not for email marketing to turn into your full-time gig.

You’ve likely got a collection of tactics you’ve learned but you’re lacking the consistent, cohesive strategy needed to make email actually work for your business. Don’t worry friend, Email Marketing School has you covered!

You’re starting at square one (or pretty darn close to zero)…

You don’t have an email list (or you have a tiny one) and the prospective of getting started is daunting. You not sure how on earth to get people on your list, and you’re not feeling confident about how you’re going to email them valuable content, let alone sell anything to them in an email!

Email Marketing School is 100% beginner friendly. This training will give you exactly what you need to get started the right way and start using email to help you make your big business goals a reality.

In Email Marketing School, you’ll get the inside scoop on how to actually grow your list, create a connection with your audience and sell by email – all so you can blow your business goals out of the water.


What’s included in each module of the Inside Scoop Academy: Email Marketing School

Email Marketing School is designed to provide you with quick, actionable lessons so you can quickly implement and get it done. (No muss, no fuss!) 
Lesson 1

Why Email Marketing

Let’s talk about why you’re doing this in the first place so you have a clear plan of what’s what. We kick off Email Marketing School with:

  • The surprising truth about how effective email marketing really is
  • The big email marketing mistake to avoid
  • Getting clear on your email marketing goals




Lesson 2

Email Opt-In Gifts

A lame old “sign up for my newsletter” isn’t going to cut it, but what do you use to get people to opt-in or sign up for your list. In this lesson, we’ll break this down in detail including:

  • Figuring out what to create for your opt-in gift
  • Options for your opt-in gift from checklists to guides to videos
  • Creating a promotion plan for your brand new opt-in gift so you can grow your list


Lesson 3

Email Opt-In Pages & Placement

An email opt-in only works if people know about it and you make it easy for them to sign up. So, how exactly do you do that? This lesson will share:

  • The elements of an opt-in landing page that converts (and what you want to avoid)
  • Where to place your opt-in invite on your website for best results




Lesson 4

Consistent Email Communications

Yay! You’ve got people on your email list, but now you need to actually connect with them. It all starts with consistent communications that deliver value so we’ll dive into:

  • Creating content your subscribers actually want to see in their inbox
  • Developing a consistent plan for ongoing communications


Lesson 5

Intro to Email Funnels

You know you need a funnel, but you’ve got no idea where to start. Good news, you’ll learn three basic funnels you need as part of your email marketing in this lesson:

  • Why you really need funnels in the first place
  • What basic funnels you need for your business
  • How-to get started with creating email funnels


Lesson 6

Selling Without Sleaze

All the basics are in place, but eventually you’re going to need to sell to your email list. In Lesson 6, you’ll learn how to sell without feeling sleazy with:

  • Secrets of selling by email
  • The #1 mistake most people make with their email
  • Selling the right way so you’re of service


Lesson 7

Further List Building Tactics

Ready to go further with your email? In this lesson, we cover multiple strategies to build your list and convert more leads:

  • Using content upgrades to capture more subscribers
  • Optimizing your opt-in sequence and resource pages
  • Maximizing your landing pages


Lesson 8

Segmentation & Tagging

Let’s make your email smarter with the power of segmentation and tagging. In this lesson, you’ll learn why you can’t ignore this tactic if you’re going to get results:

  • How to use segmentation
  • The best way to segment your list
  • The most effective actions to track in your emails


Lesson 9

Measuring Email Success

How do you know if it’s working? It starts with measuring success and understanding what to expect, including:

  • Must-know email marketing numbers
  • What email marketing numbers to track
  • Tracking and improving on your results


Lesson 10

List Maintenance

Your email list needs a certain level of TLC. How do you know if it’s working? It starts with measuring success and understanding what to expect, including:

  • Addressing bounces and abuse complaints
  • Cleaning up your list and keeping it fresh
  • Setting up a maintenance schedule

How Email Marketing School Works


Email Marketing School will be available as soon as you sign up. All of your lessons are ready for you the second you log-in.

You can start at the beginning or dive right into the lessons you need right now. The choice is yours.

Here’s What’s Included with Email Marketing School:

  • 10 Email Marketing School lessons taught by video
  • All the worksheets, checklists and resources to put lessons into action
  • Amazing bonuses that go with the program to enhance your experience

Is this Program Right for Me?

If you run a business and want to make sales, then this course is for you. 

Studies consistently show people expect to be sold to via email more than any other marketing channel. If you’re not building a list and actively marketing to it, you’re leaving money on the table. And why would you do that? If you’re looking for customers, clients and to make more cash to meet your goals – email marketing is a must.

Here are some specific people this course is designed for:

Bloggers & Online Entrepreneurs
You run a blog or an online business, but you haven’t quite got the email marketing part of things under control. You know with a plan and consistency, you could really rock it.

Service-Based Professionals 
You’re a consultant or a professional who wants to connect with your prospects and customers. But you send emails willy nilly or feel stuck when it comes to how to build your list. You need to bring your A game to your email if you’re going to grow and succeed.

Offline Business Owners
From brick and mortar to an in-person practice, email marketing can be incredibly powerful. But you don’t have time to waste on a bunch of fluffy tactics. You need to grow your list and be able to connect with your subscribers on the regular.

Sign Up for Email Marketing School Now for $197

Sign Me Up

Once you sign up you’ll get an email with all the details and log-ins for the member’s site.

Email Marketing School Bonuses!

Score! Email Marketing School comes with some bonuses to help you up your email marketing results. These bonuses are designed to support everything you learn in Email Marketing School.

Emails That Convert Writing Workshop

Email marketing means you’ve got to write emails, and your ability to write engaging emails is the difference between success and failure. In this workshop, Master Level Content Marketer Maggie will teach you how to craft emails that connect, engage, entertain and sell.

This video-based training (with accompanying resources) teaches you how to write emails that your readers love to get and help you stand out in a crowded inbox.

Tech Tutorial: PopUp Ally 

Like the idea of a popup to get email sign ups, but don’t want to be passive aggressive or obnoxious about it? Brittany is going to walk you through our fave popup tool called PopUp Ally which is designed to be “polite” and tasteful.

You’ll learn the basics of this tool and how to set up a Popup that matches your branding and can appear on multiple places on your website.


Tech Tutorial: Leadboxes 

To get people to sign up throughout your website, you need tech to make it work, which is why you’ll love Leadboxes. They’re quick and easy to setup, and you’ll be a whiz with them after this tech training.

Brittany will walk you through how-to set up a Leadbox, where you may want to use them on your site and more.

The Ultimate Guide to Subject Lines

 Writing subject lines is an art and a science. The Ultimate Guide to Subject Lines will teach you the ins and outs of crafting subject lines that get your emails opened.

This guide includes take and tweak subject lines you can use to improve your open rates and get more people reading your emails.


How much time do I need for this?

Totally your choice! Email Marketing School is designed to be down to business quickly. Think of it as express training because time is money, baby! Plus, as it’s delivered all at once, you can pick and choose based on what you need to learn right now.

How long do I have access to the program?

As long as we run the program, you’re in. Lifetime access for as long as we offer these courses, which we’re planning for a good, long time!

What if I sign up and then decide this isn’t a great fit?

As we deliver Email Marketing School in full, we can’t offer any refunds. If you have questions and want to make sure it’s right for you, contact us at

I already do email marketing. Is this good for me?

Yes! Totes. Email marketing is always a work in progress. You’ll definitely learn some new strategies and tactics to help you take things up a notch.

Sign Up for Email Marketing School Now for $197

Sign Me Up

Once you sign up you’ll get an email with all the details and log-ins for the member’s site.