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Blogging for Business Made Productive and Profitable

You’re a smart cookie business owner, but this blogging thing  takes time. And if you’re going to invest time, you want it to deliver results.

It’s simply not enough to have a blog. You need to have a blog that attracts your allies, your would-be customers want to consume and people read and think, “hell yes, she totally gets it.”

If you’re going to blog, you owe it yourself to give it your all and not have it be an afterthought. To have your blog be a place that helps you grow your business and get paid.

The Inside Scoop Academy: Blogging School is designed to give you what you need to make the most of your blog so you can reach your business goals.

what you’ll learn

At the end of the Inside Scoop Academy: Blogging School,
here’s what you’ll walk away with:

  • A clear plan of what to blog about and why you’re writing about it.
  • How to come up with awesome ideas so you never have another “what will I write about” moment ever again.
  • Everything you need to know about actually writing your blog.
  • Know how on blog images, SEO and all those things you’re not sure about.
  • A primer on how to promote each and every post you create.
  • The keys to getting your blog readers to take action instead of just hanging around.

The Inside Scoop on Blogging For Your Online Business

I know, I know…blogging seems so retro. But the rumors of blogging’s death have been greatly exaggerated. (Trust me, I’ve seen this whole thing a least three times in the nine years I’ve been blogging.)

Your blog is still 100% relevant and important, no matter what people say about social, video or (insert something else here) about being the next big thing.

No matter what type of content marketing you’re doing, your blog still acts as your home base. And best of all, you own it. You’re in control and not subject to the whims of the Facebook gods or the market’s flavor of the week.

I ‘m going to give it to you straight. Blogging isn’t a magic bullet and it’s not a quick fix for your business. But if you’re building a business and you’re blogging, you NEED to make the time and effort to make the most of it and actually get results.

With Blogging School, the goal is for you to have a blog that actually works for YOUR business and helps you reach your BIG business goals. After all, there’s no point in blogging if it’s busy work that stands between you and success.  

Your BLogging School Teacher

Heeeeey! Pleased to meet you! If you’re here, clearly you’re interested in blogging, so let me quickly tell you a bit about me and this blogging thing.

I’m Maggie Patterson, and I’ve been blogging for…well, a really long time. I started with blogs way back in the day, and as more and more of my marketing and writing clients wanted blogs, I became their go-to girl.

Since then, I’ve run my own blogs in multiple industries generating big time subscribers and sales, and I’ve supported big companies to baby business owners with their blogging strategy and content.

I often joke that my blog changed my life…and honestly, it totally did, because blogging opened up a whole new world to me, bringing me to where I am today as a successful business owner and blogging teacher.  I can’t wait to help you do the same with your business blog.



Coming out of Blogging School it was like a lightbulb went on. I need to stop looking at what’s around me for ideas because everything I need I’ve already got on the inside. I feel so much more confident about my content and have some solid ideas to run with for months to come. Plus, Maggie’s style is unique. She’s open, hands on and uber practical. You are in good hands with her as your teacher.

— Megan Flatt, Business Strategist,


Sign Up for Blogging School Now for $197

Sign Me Up

Once you sign up you’ll get an email with all the details and access.


My clients are first and foremost makers (not marketers or technology lovers) which is why Maggie has always been the perfect match for them. She’s able to help them learn the small steps they need to take and turn that into action for their blog and business.

Blogging School gives you a shortcut on the road to blogging success.

— Ronda Wade, Coach at Creating Success



What’s included in each module of the Inside Scoop Academy: Blogging School

Blogging School is designed to provide you with quick, actionable lessons so you can quickly implement and get it done.


Lesson 1

Content Mapping

Have you ever gone on a trip without a map? Total disaster in the making. We kick off Blogging School by getting you all set with what you need to create a foundation for your blog:

  • Determining Who You’re Blogging For
  • Identifying your brand message, voice and experience
  • Setting your content goals




Lesson 2

Content Storming

No more late night what am I going to blog about moments after lesson 2 where you’ll learn to come up with an endless supplies of ideas that help you connect with your customers:

  • How-to come up with ideas for your blog
  • The content storming process to fill up your calendar
  • The truth about your content calendar


Lesson 3

Content Creation

Writing your blog takes time, energy and know-how. In lesson 3, we’re going to give you what you need to know to write content that gets noticed and is formatted for best results:

  • Creating the right content for your audience
  • Establishing your writing practice
  • Power tips for creating blog content that gets noticed




Lesson 4

Content Coordination

Blogging is something you do over and over again, which means you need streamlined systems to make it simple. We’ll dive into my go-to systems for staying on track with your blog:

  • Key systems you need for your blog
  • My go-to templates and workflows
  • The secret of making time to write your posts


Lesson 5

Images and Formatting

Learn all my best shortcuts for creating images to support and promote your blog posts (no design chops needed!):

  • What images you need to support your blog
  • Common image sizes and where to find images
  • Canva tutorial to DIY your blog images




Lesson 6

SEO Basics

SEO or Search Engine Optimization is a key part of your blog plan, but it’s so misunderstood! In lesson 6 you’ll learn to nail the SEO basics and find the right keywords including:

  • Why SEO matters and why you want to make Google love you
  • How-to research keywords using Google Keyword Planner
  • SEO basics to cover for every blog post
  • A crash course on Yoast for WordPress


Lesson 7

Blog Post Promotion

You can post all you want, but you need your posts to be seen. Which is where promotion comes in! In this lesson you’ll learn:

  • Getting strategic about where and when you promote
  • How-to promote your posts
  • Creating your promotion plan for your posts




Lesson 8

Turn Blog Visitors into Subscribers

You’ve got visitors! Woo hoo! But getting them to buy from you starts with getting them to subscribe to your email list. We’ll break this down including:

  • How-to turn subscribers into buyers
  • The creating content you need to get people to subscribe
  • Where to place signup forms on your blog and the tech to make it happen


Lesson 9

New Bloggers: Picking Your Blogging Platform

If you’re just getting started with blogging, it can be so overwhelming. This lesson gives you a crash course in different options for your blog:

  • Key considerations before you pick a platform
  • Pros and cons of platforms including WordPress, Squarespace, Blogger, Wix and Weebly
  • How-to figure out what platform you really need




How Blogging School Works


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Blogging School will be available as soon as you sign up. All of your lessons will be available all at once, as let’s face it, you need to know what you need to know NOW.

You can dive into the content and go through it Netflix binge style! Party on as you can get up and going with what you learn in a matter of hours.

Here’s What’s Included with Blogging School:

    • 9 Blogging School Lessons taught by video, along with supplementary tutorial videos. Every lesson is short and to the point so you’re not wasting time on things you don’t need-to-know.
    • The Blogging School Workbook with all of the exercises and checklists you’ll need as you work through the lessons.
    • Membership in the Inside Scoop Academy Students Facebook Group where Maggie is on hand multiple times per week to answer your questions.

Is this Program Right for Me?

If you have a blog or want a blog, this course is for you.  Especially if run a business and you’d like your blog to be helping you bring in clients and cash.

Blogging School is a fit for you if you’re:


An Online Entrepreneur

You an online business, but you’re not where you want to be, and you know your blog could help you grow your list, reach more people and make bit things happen. Blogging School will help you get smart and strategic about your blog so you get results.

Services Business Owner

You’re a consultant or a professional who wants to blog to connect with your prospects and customers. But you’re not sure what to write about or how to get people to read your blog.
Most of all, you want your blog to convert website visitors into paying clients.

 Run an Offline Business

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You’ve got a website, but your blog is sadly neglected and it’s time for that to change! A blog can help you stay connected and turn your website into a destination for your would-be customer or clients. Let’s get your blog working harder for you.

Do You Run a Services Business?



Yes? Then you’ll love the special Services Business Quick Start we’ve added to Blogging School. This one lesson shares with you the essentials of blogging for your services business.

This Services Business Quick Start is designed specifically for services business owners. You’ll learn proven and powerful ways to invite clients to work with you and how to position yourself as someone they can hire. This lesson covers what calls to action to use, your blogging strategy, why you need to forget about ideal clients and the big mistakes that services biz owners make with their blog.

Sign Up for Blogging School Now for $197

Sign Me Up

Once you sign up you’ll get an email with all the details and access.


How much time do I need for this?

That’s 100% up to you! Blogging School is designed to be short and actionable. No six part modules or lengthy videos. Time is money baby! Plus, as it’s delivered all at once you can pick and choose based on what you need to learn right now.

How long do I have access to the program?

As long as we run the program, you’re in. Lifetime access for as long as we offer these courses, which we’re planning for a good, long time!

What if I sign up and then decide this isn’t a great fit?

As we deliver Blogging School in full, we can’t offer any refunds. If you have questions and want to make sure it’s right for you, contact us at

I'm a new blogger. Is this good for me?

Yes! Blogging School will help you shortcut your blogging learning curve and get you on the way to results much faster.

Sign Up for Blogging School Now for $197

Sign Me Up

Once you sign up you’ll get an email with all the details and access.